To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question!

So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results.

Some of the reasons you could choose to blog include:

  • Your clients will ‘get you’: the less formal nature of blogging makes you a ‘real’ person in their eyes – who do people ultimately buy from? People they have relationships with! Authentic communication beats a static website any day.
  • You can create a forum for engagement with potential clients and others in your industry via ‘comments’.
  • It is the foundation of your social media strategy. You have 100% control over your content… no-one can remove it or change it except you.
  • Google rankings: regular blog posts create great link bait and encourage Google to search your site for fresh content more often.

There are many reasons to blog, but none of those matter if you can’t find a way to do it that works for you! What follows are some simple strategies that take the stress and confusion out of blogging.

If you are publishing content on a blog, you need a strategy. Without one you are shooting at moving targets and missing opportunities to hit the triple jackpot of being visible, valued and visionary! John Batelle, creator of Wired magazine stated that for brands to stay relevant and develop a true online experience for their customers, they must master the art of content creation.

Here are a few tips to take the mystery out of blogging… whether you are a technophobe, unable to string a sentence together or just completely confused… 😉 successful blogging is possible!

Blogging technology:

If your website does not have its own inbuilt blogging system (many content management systems do) then it’s better to use with your own domain name rather than other free software. You can use sites like Facebook or a Ning site as an alternative however you cannot use your own domain name and you lack control over your content – far from ideal!

Content marketing strategy:

It’s essential to have a clearly developed content marketing strategy… why, what, how… etc! Without a strategy you’ll waste a lot of time and resources.
Valuable content: You should only blog if you have plenty of valuable content that your target audience would be interested in. Contrary to some of the advice out there, writing inane dribble about nothing won’t do you any favors in the search engines or elsewhere!

Writing alternatives:

It doesn’t matter if you can’t write – use audio / video / photos and put just a few words around each idea. Or, record your ideas and have someone transcribe and edit them.

Developing connections:

Get over the idea of ‘I don’t know what to write’ by talking to people about their challenges in the area your business serves. Write about the solutions to those challenges in a way that invites people to respect you and share your ideas with others.

Meeting deadlines:

Invite other related professionals to ‘guest blog’ on your blog on a monthly basis – gives you more great content and they’ll probably promote your blog to their followers.

Promoting your content:

Ensure you promote your blog posts in other social forums – ‘build it and they will come’ is generally only true in the movies!!! Your blog offers the core content, social media are the outposts that create visibility.