Optimizing your website according to Google’s algorithm is an art. It not only requires some technical knowledge but also an intuitive understanding of how search engines work. SEO (Search Engine Optimization) evolved during the dawn of the 21st century and has come a long way since its humble beginnings. It has multiplied in complexity and new dimensions are added each year. The rules of SEO are extremely flexible and are constantly changing. It is necessary to evolve and adapt to these changes and learn how to bend the rules in your favor. SEO is a very creative venture, where you can implement personal ideas after mastering the basics. There is no “one size fits all” in SEO. In theory, SEO is divided into two major branches, on-site optimization, and off-site optimization. The former is a way to optimize the contents and layout of your website while the later deals with external linking and network building. In this article, we will look at the various aspects of on-site optimization.
What Is Onsite Optimization?
Imagine you moved to a new town and want to make new friends. The first thing you do is build a beautiful home, decorate it nicely and arrange for an awesome party. The second thing you do is reach out to neighbors, make new friends, and invite them over to your awesome party. If the new town is the internet and the home you build is your website, the decoration part is what constitutes onsite optimization. The second part, where you link and index yourself to other websites, is known as off-site optimization.
Technically, onsite optimization consists of two basic things; keyword research and SEO content. But there are finer things at play and it’s important to understand the merits and limits of each element. Here are three vital, yet simple, tips for onsite optimization:
• Keyword Planning
To stay on Google’s radar, you have to constantly keep adding fresh content, that adds value to your readers and balances the keyword demands of search engines at the same time. Keyword research is the first step in onsite optimization, which gives you an idea of what people are searching on the internet. The keywords you use will help search engines recognize and index your website, so it’s important to focus on some quality research. Google’s AdWords is a very popular Keyword Finder, which can help you analyze the market demands.
• Content Planning
The next step is creating fresh content based on certain keywords. Content is the heart and soul of any website. It is something Google loves the most and what drives all the traffic. To create effective content, you need to include a variety of different keywords with an overall keyword density of 1-2%. Try to maintain a homogenous distribution of keywords throughout the content and naturally amalgamate the keywords with your content. Never “stuff” your content with keywords to the brim as they can attract Google Penalty. This is a bit tricky and requires some experience. Your content should also be clearly structured and there should be enough headers, meta-tags, bolded texts, all containing the main keywords.
• Internal Linking
For new websites, it is best to stick to one broad topic like food, travel, sports, etc. and constantly target your content to a certain group of keywords. This helps your Google Ranking as Google’s AI acknowledges your presence in certain keyword categories. To add an extra layer of optimization, you can interlink different content within your website. This adds a special depth to search engine indexing and helps you to compete better within your keyword category. Interlinking different content through hyperlinks also increases your page views as it recycles traffic within your website.