A high local search ranking is the bedrock of success for your local or international company. If you want to improve local traffic and improve your visibility, you must optimize your website appropriately. Local SEO has several challenges but some techniques can help you do it more effectively. Begin with a solid foundation Good rankings are of little use if they lead to zero conversions. That means your website must be able to handle the conversions. You should ensure that the website loads fast enough to prevent a reduction in the crawl budget that occurs due to lost conversions. Google will reduce your website's visibility if it is slow. To determine whether your website is dragging or crawling for your users, you can employ website analytical tools such as Google's Page Speed Insights and GTMetrix. Other tools that can help you monitor the health and crawl issues of your website and domain include Google's Search Console and Moz Pro Maximize Google My Business signals Many business managers are taking advantage of Google My Business (GMB) to make their businesses visible by providing Google with valuable information regarding name, address, URL, telephone number, proximity, situation and category of business.