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Sara
So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results. Some of the reasons you could choose to blog include: Your clients will ‘get you’: the less formal nature of blogging makes you a ‘real’ person in their eyes – who do people ultimately buy from? People they have relationships with! Authentic communication beats a static website any day. You can create a forum for engagement with potential clients and others in your industry via ‘comments’. It is the foundation of your social media strategy. You have 100% control over your content… no-one can remove it or change it except you. Google rankings: regular blog posts create great link bait and encourage Google to search your site for fresh content more often. There are many reasons to blog, but none of those matter if you can’t find a way to do it that works for you!

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A high local search ranking is the bedrock of success for your local or international company. If you want to improve local traffic and improve your visibility, you must optimize your website appropriately. Local SEO has several challenges but some techniques can help you do it more effectively. Begin with a solid foundation Good rankings are of little use if they lead to zero conversions. That means your website must be able to handle the conversions. You should ensure that the website loads fast enough to prevent a reduction in the crawl budget that occurs due to lost conversions. Google will reduce your website's visibility if it is slow. To determine whether your website is dragging or crawling for your users, you can employ website analytical tools such as Google's Page Speed Insights and GTMetrix. Other tools that can help you monitor the health and crawl issues of your website and domain include Google's Search Console and Moz Pro Maximize Google My Business signals Many business managers are taking advantage of Google My Business (GMB) to make their businesses visible by providing Google with valuable information regarding name, address, URL, telephone number, proximity, situation and category of business.

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Have you ever visited a website on your mobile phone only to find the page not laid out right or its text is too small to read? Well, that’s because the website is not responsive! With the competition in the business world being so tough, every little thing counts when it comes to marketing and customer satisfaction. This is why many businesses, big or small, have well-designed responsive websites for their customers to visit and learn more about their products, brands, and services. But what is a responsive website? Well, it is a website that is designed and coded to provide a prime viewing experience across a wide range of devices, including smartphones, tablets, and desktop PCs. Here are reasons why you need a responsive website for your business: Google’s mobile-first indexing Google is moving steadily towards a world that is very much focused on mobile devices. With the immense growth in mobile traffic over the last few years, Google has recently decided to change their index from a desktop-first model to a mobile-first model.

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Optimizing your website according to Google’s algorithm is an art. It not only requires some technical knowledge but also an intuitive understanding of how search engines work. SEO (Search Engine Optimization) evolved during the dawn of the 21st century and has come a long way since its humble beginnings. It has multiplied in complexity and new dimensions are added each year. The rules of SEO are extremely flexible and are constantly changing. It is necessary to evolve and adapt to these changes and learn how to bend the rules in your favor. SEO is a very creative venture, where you can implement personal ideas after mastering the basics. There is no “one size fits all” in SEO. In theory, SEO is divided into two major branches, on-site optimization, and off-site optimization. The former is a way to optimize the contents and layout of your website while the later deals with external linking and network building.

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