So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results. Some of the reasons you could choose to blog include: Your clients will ‘get you’: the less formal nature of blogging makes you a ‘real’ person in their eyes – who do people ultimately buy from? People they have relationships with! Authentic communication beats a static website any day. You can create a forum for engagement with potential clients and others in your industry via ‘comments’. It is the foundation of your social media strategy. You have 100% control over your content… no-one can remove it or change it except you. Google rankings: regular blog posts create great link bait and encourage Google to search your site for fresh content more often. There are many reasons to blog, but none of those matter if you can’t find a way to do it that works for you!